American Premium Water Corporation (OTC:HIPH) Subsidiary Gents Announces Distribution Agreement with SoulCycle
PLAYA VISTA, Calif., March 05, 2018 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC:HIPH) subsidiary Gents announces its first collaboration with the boutique fitness chain SoulCycle across all of its 83 studios.
“I am real excited about this collaboration. This is something Gents has been working on for a long time. The Gents brand fits well with SoulCycle’s demographic, and it will expose the brand to a group of consumers whom otherwise might not be aware of it. Although we are traditionally a men’s brand, 35% of Gents customers are female, and this collaboration was designed with SoulCycle to have unisex appeal,” commented Ryan Fishoff, CEO of HIPH.
SoulCycle (www.soul-cycle.com), a subsidiary of Equinox Holdings, Inc., is a chain of fitness studios that feature 45-minute indoor cycling classes incorporating high-intensity cardio, muscle-sculpting strength training, and rhythm-based choreography. Founded in New York City in 2006, the chain has developed a massive following, expanding to 83 studios across the US and Canada. SoulCycle’s growth and popularity is partially attributed to the retail brand that they have created, introducing new collections on a monthly basis, further cementing the bond with its large community.
Mr. Fishoff, added, “I’m confident that this collaboration will be the start of regular monthly collections and purchase orders. Gents has the creative and manufacturing capability to develop monthly drops for SoulCycle. This partnership and its potential growth will be the keystone of the Gents boutique fitness studio organic growth initiative. I see a huge opportunity to do private-label and collaborations for the thousands of studios nationwide.”
Equinox Holdings, Inc., SoulCycle’s parent company, also includes the Equinox, Blink Fitness, and Pure Yoga branded fitness studios. The company has over 300 locations worldwide, catering to the upscale, luxury market. The number of doors and its engaged community represent a huge opportunity for HIPH.
Mr. Fishoff concluded, “One of the reasons that I have identified boutique fitness studios as a growth driver is the ability for us to cross sell LALPINA Hydrogen and LALPINA Hydrogen CBD into these channels. The same consumer who is buying Gents product will most likely be health conscious. LALPINA beverages will appeal to this consumer, as studies have shown that hydrogen and hydrogen CBD infused products may provide benefits before a workout and may aid in the post-workout recovery. I am pretty confident that if we can leverage our SoulCycle distribution and cross sell LALPINA into one of these other channels, we’ll be able to scale our LALPINA business.”
Please follow us on our social media outlets listed here:
@americanpremium @lalpinawater @GentsCo #Gentsco #lalpinahydrogen
For more information on American Premium Water Corporation/HIPH, go to www.LalpinaHydrogen.com/Investor-Page.html
Gents, the New York-based Gents is a producer of luxury hats and other fine accessories and apparel. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue).
Visit www.gentsco.com to learn more. www.GentsCo.com @GentsCo #GentsCo
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.
This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.
Disclaimer Regarding Forward Looking Statements
Certain statements in this press release, on American Premium Water Corporation’s (“APWC”) website and other oral and written statements made by APWC from time to time are “forward-looking statements”, as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical.
These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof.
All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC’s expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC’s control affect APWC’s operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements.
For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC’s products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.
THIS NEWS RELEASE HAS BEEN PREPARED BY APWC’S MANAGEMENT, WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.
Contact Information:
American Premium Water Corporation 12777 Jefferson Blvd. , Suite 300
Playa Vista, CA 90066-7408
(888)-983-0054
Symbol: HIPH
General Inquiries: info@americanpremiumwater.com
Investor Relations: ir@americanpremiumwater.com
Twitter: @americanpremium, @lalpinawater
Instagram: #lalpinahydrogenStock